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Programs from December 2006

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Small Business Expo  
Monday, December 25, 2006
Intro to Online Marketing: Holly Berkley
Specs: 10 mins, 40 secs | 5 MB
  Presented by: Small Business Expo

Holly Berkley is the author of Low-Budget Online Marketing for Small Business and a book coming out in March 2007 called Marketing in the New Media. Her company is called Vantage Internet and she teaches online marketing at San Diego State University. Here we talk about the basics of online marketing for small companies.


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Small Business Expo  
Monday, December 18, 2006
IT Security: Steve Fallin
Specs: 14 mins, 43 secs | 6.8 MB
  Presented by: Small Business Expo

Steve Fallin is Director of the Rapid Response Team for WatchGuard. Here we talk about IT security for small businesses, why it's important to secure your data, and how a firewall can protect your business from hackers.


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Small Business Expo  
Monday, December 11, 2006
Great, Small Companies: Bo Burlingham
Specs: 17 mins, 50 secs | 8.3 MB
  Presented by: Small Business Expo

Bo Burlingham is the author of Small Giants: Companies That Choose to be Great Instead of Big. He is also the Editor-at-Large of Inc. Magazine, which he joined in 1983. He has seen what works and what doesn't in many companies across many industries. Here we talk about why growth for growth's sake is unnecessary and why writing this book was an important way for him to show how small businesses can still be great at what they do without going public and having thousands of employees. The businesses he profiled had as little as two employees!


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Small Business Expo  
Monday, December 4, 2006
Sales Motivation for Entrepreneurs: Dave Kahle
Specs: 17 mins, 13 secs | 8 MB
  Presented by: Small Business Expo

Dave Kahle is an experienced sales consultant and trainer who developed his own skills while becoming the number one salesperson nationwide for two different companies in two distinct industries. Here we talk about how a small business owner can self-motivate after coming from the corporate life where they may have had a built-in system of support. Entrepreneurs often find such a transition difficult and Dave addresses ways you can make it easier. Dave's website is DaveKahle.com, where you can find articles, sign up for his eZines and view information about his in-person sales management seminars.


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