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Small Business Expo  
Tuesday, December 2, 2008
CRM Software: Steve Ireland of
Specs: 23 mins, 42 secs | 10.9 MB
  Presented by: Small Business Expo

CRM (Customer Relationship Management) for small businesses goes far beyond a simple contact list with notes. Today's software options offer small business owners a way to see track the sales process with incredible detail and also offers an easy way to view the history of purchases and payments. Especially useful in a tough economy, CRM software can help you sell more of your product or service by targeting your most profitable customers. In this episode, the Small Business Podcast talks with Steve Ireland of about what small business owners should look for in a CRM software package and how to use it effectively.

Read the transcript here.