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Small Business Expo  
Monday, April 9, 2007
Profile: Jay Moore
Specs: 27 mins, 01 secs | 12.5 MB
  Presented by: Small Business Expo

Jay Moore is the Founder of, an online store that sells - you guessed it - GPS units. Here we talk about how he got started, the early days of constant tweaking to see what worked, why he doesn't use paid search and why he is obsessive about monitoring the conversion from visits to purchases. Jay uses, an eBay company, to run his e-commerce site. The recording is a bit "hissy" so I apologize in advance for that.

Read the transcript here.