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Small Business Expo  
Monday, May 15, 2006
Small Business Profile: Risa Arin
Specs: 14 mins, 21 secs | 6.7 MB
  Presented by: Small Business Expo

Risa Arin started with her mother Myrna in 2003, after finding an opportunity in selling computer-related products to the over-50 demographic. Here she talks about what has worked and not worked in terms of marketing, and how they made the decision to manufacture a few of their own products in addition to re-selling existing products for the market.