Jim Trippon, CPA, is quickly growing into America's top financial advisor for millionaires. Over the course of his career, he has become nationally recognized as a financial advisor to some of the nation's wealthiest families and largest corporations. Here we discuss wealth creation for small business owners, the least expensive way to fund a start-up when it's your own money, and a bit about investing in what may soon become the world's largest economy: China.
Google Analytics Part II: Jerri Ledford is the co-author of Google Analytics. She also contributes to a blog on the subject of Google Analytics. Here we talk about how to use the information you get from the free program and how to then make changes to your website to make it work harder for you!
Mary Tyler is the co-author of a new book called Google Analytics. You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your website a real asset to your business. Here we talk about how the tool can help you in your small business.
Yuvi Shmul is the CEO of Yakety Yak Wireless, a franchiser of cellular-related products and services that has experienced tremendous growth over the past year. Yuvi is also a successful entrepreneur with other ventures including PlayNTrade, a gaming-related store, and is the author of several books on starting and investing in small businesses. Here we discuss his start as an entrepreneur, why they chose franchising as the growth method, and what he attributes his multiple successes to.
Lisa Hendrickson is the Executive Vice President of Hendrickson Custom Cabinetry, a high-end custom cabinet manufacturing plant located in The Bronx, NY. Here we talk about their decision to focus on quality rather than competing on price, how they market the business that is different than most of their competitors, and how they distinguished themselves from the beginning of the business. You'll also learn the things she decided to spend most of the marketing budget on in the beginning.