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Small Business Expo  
Thursday, December 18, 2008
Using Online Feedback Sites: Barry Werner
Specs: 17 mins, 52 secs | 8.2 MB
  Presented by: Small Business Expo

Customer review sites such as, and Google Maps are a terrific way to market your small business by allowing prospective customers to see how well you treat your current and past customers. But what if you get an unfair negative review or one that looks to be written by your competitor? What's the best way to capitalize on the exposure these sites can give your local business and how do you encourage happy customers to post positive reviews? We discuss this and more with bed and breakfast owner Barry Werner of the Scarborough Bed and Breakfast in Baltimore, Maryland.

Read the transcript here.