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Programs from March 2007

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Small Business Expo  
Monday, March 26, 2007
Enlightened CEOs: Bob Fifer
Specs: 18 mins, 06 secs | 8.4 MB
  Presented by: Small Business Expo

Bob Fifer is President of Fifer Associates, LLC, which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books including Double Your Profits which received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book, The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies.

Read the transcript here.


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Small Business Expo  
Monday, March 12, 2007
Second Life: C.C. Chapman
Specs: 16 mins, 02 secs | 7.4 MB
  Presented by: Small Business Expo

C.C. Chapman is VP of New Marketing at Crayon. Crayon is a new type of marketing company that is using Second Life as a real business tool for themselves and for their clients. Here we talk about the virtual world Second Life, why it's getting so much attention and how a small business can use it to earn more business in the "real" world.


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Small Business Expo  
Monday, March 5, 2007
Profile: Rob Cartwright
Specs: 20 mins, 11 secs | 9.3 MB
  Presented by: Small Business Expo

Rob Cartwright is the Founder of Integrated Building Services and Controls Limited, a UK company he started several years ago. Here we talk about why he started the business, the challenges of finding good employees in a niche technical business and his decision to offer high-end service and solutions from the beginning rather than competing on price.


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