David Binkowski is the Director of Online Outreach at Hass MS&L and is a member of the Word of Mouth Marketing Association (WOMMA). He combines his 8 years of entrepreneurial vision and Web experience to create strategic online PR and marketing initiatives. Here he talks about the right way to do a blog or send your product to bloggers to build buzz.
Martin Staubus, of the Beyster Institute talks to us about offering company equity to employees. Martin gives small business owners several things to consider before granting ownership rights to employees and why setting strict benchmarks on day one may not be the best route.
David Lewis, Founder of OperationsInchuman resources consulting talks about how to handle a firing in order to keep it from becoming a debate with an employee and as non-confrontational as possible. David also discusses how to document discussions with an employee and why having them sign a performance improvement sheet is important.