Specialization in Small Business: John Nese

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Monday, August 14, 2006
Specialization in Small Business: John Nese
Specs: 17 mins, 06 secs | 7.9 MB

Presented by: Small Business Expo

John Nese is the owner of Galco's Soda Pop Stop in Los Angeles, CA. His small business focuses on one thing: soda pop! Here we talk about why he decided to focus on this niche, how he markets his business, and how he competes with the "big guys".

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