Bob Fifer is President of Fifer Associates, LLC, which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books including Double Your Profits which received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book, The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies.
C.C. Chapman is VP of New Marketing at Crayon. Crayon is a new type of marketing company that is using Second Life as a real business tool for themselves and for their clients. Here we talk about the virtual world Second Life, why it's getting so much attention and how a small business can use it to earn more business in the "real" world.
Rob Cartwright is the Founder of Integrated Building Services and Controls Limited, a UK company he started several years ago. Here we talk about why he started the business, the challenges of finding good employees in a niche technical business and his decision to offer high-end service and solutions from the beginning rather than competing on price.